Brand Monitoring - Your brand on the net

Protecting your brand is our business

Over the last ten years, the importance of domain names has grown significantly. Domain names have become an integral part of creating a corporate statement and public identifier. All the more reason why your company should protect your brands and trademarks in the form of domain names.

Your company can suffer immensely, in terms of damage to your image as well as financially, from third parties registering a domain name which includes your brand or trademark or elements of such. These so-called “typo domains” have been registered in the thousands. Typos or phonetic misspellings are often registered and in some circumstances redirect your customers to a different website. Sales may be lost to a competitor or a fraudulent site, resulting in loss of revenue and erosion of your brand. Any subsequent legal dispute relating to the “typo domain” in question will be costly and time consuming.

With BrandShelter, we offer your company a convenient monitoring service that provides you with a comprehensive overview of domain names that include your brand and trademark names. Knowing what is owned and by whom is the first step toward the development of a domain protection strategy. Together we can develop a registration strategy that will protect and defend your company’s interests on the Internet.

Our automated system not only gathers information on the availability of your brands and trademarks names but also reports information on domains that are available on the secondary market, providing you another tool when considering which domains you need to protect.

Additionally, should you decide to pursue a domain name through legal means, we will be at your side offering expert on-the-spot support through such matters as UDRP proceedings.

Our monitoring services include a review of:

• Available domain names with exact brand names and/or trademark matches
• Available domain names, which contain elements of your brand names and/or trademarks
• Registered domain names with exact brand names and/or trademark matches
• Registered domain names, which contain elements of your brand names and/or trademarks
• Available and registered domains made up of typos or phonetic misspellings of your brand names

Other available services are:

• Monitoring and reporting on root zone files of the most commonly used TLDs to discover names that contain or are derived from your brand or mark and which might be misleading
• Preventing phishing attacks by discovering confusingly similar domain names that may try to pose as your organization
• Monitoring the secondary domain market for your brands
• Upon request, weekly reporting on recently registered domain names that are derived from a protected word mark or brand name or which might be misleading
• Automatic comprehensive support during Sunrise phases of new top level domains