Somewhere, right now, a bot is registering a domain with your brand’s name in it. It won’t think twice. It won’t feel clever. And it will just do it a few thousand more times before lunch.
Online brand abuse has changed. Hollywood never gave us an accurate idea of what hackers did. But that old picture, of a nerd in a hoodie choosing a target, is now even further from the truth than it ever was. Today’s reality is closer to a...