DPML Plus: Protect your brand under Donuts TLDs

BrandShelter offers the Donuts’ Domains Protected Marks List Plus (DPML Plus) service to trademark owners to prevent cyber-squatting. Now with protection against misspellings.

  • Benefit from bulk blocks of trademarks for new gTLDs of the Donuts registry.
  • Includes all standard and premium domain names.
  • Includes unlimited overrides for 10-years.

Benefit from the new opportunities of DPML Plus

DPML Plus is a newly introduced blocking service by Donuts to block domain registrations matching trademarks recorded in the Trademark Clearinghouse (TMCH). It replaces the DPML service of Donuts. DPML Plus enables brand owners to block their trademarks from registration at the second level across all Donuts TLDs at a fraction of what it would cost to defensively register the terms in all of Donuts TLDs. DPML Plus is a 10-year block for an exact match SLD across all Donuts TLDs that introduces the ability to block misspellings of a trademark for no additional charge.

How to use DPML Plus:

To use the service brand owners must submit to BrandShelter as SMD file an exact match of their mark(s) - as validated by the TMCH - or a term that contains their exact match mark(s). A domain blocked by DPML Plus is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain related functionality.

Whereas DPML blocking in the past was not designed to limit other trademark holders, and could be overridden by the holder of an exact match trademark, DPML Plus blocks may not be overridden at any time.

Blocks activated before the first launch will have the best value, since registered domains cannot be blocked afterwards. However, the DPML Plus service is also available after the new gTLDs of Donuts have entered the early registration Sunrise Phase.

Your features and benefits

The following features and benefits are available, currently not offered in the legacy DPML service:

  • Block 1 exact match SLD plus 3 additional SLD (Second Level Domain), that can be any combination of misspellings and/or word compositions, at no extra charge.
  • Blocks increased from 5 years to 10 years.
  • Blocks domain registrations across all Donuts TLDs, including all standard and premium domain names.
  • Exclusive unlimited overrides for the duration of the 10-year term are included (i.e. no override fee will apply when the holders register their name(s) in the blocked TLDs).
  • Blocks are not subject to override registrations by other parties with the same trademark.

What is a Donuts TLD?

Donuts applied for the rights to operate 307 new, gTLDs - all open, dictionary terms. A list of these TLDs can be found here.

Donuts launches these new gTLDs using the basic registration periods: Sunrise, Early Access Program (7-day period with a descending one-time Early Access fee) and General Availability.