DPML Service of Donuts Registry
Bulk blocks of trademarks for new gTLDs of the Donuts registry
BrandShelter offers trademark owners an additional service of the Donuts Registry to prevent cybersquatting, the so-called Domains Protected Marks List (DPML). DPML enables brand owners to block their trademarks from registration at the second level across all Donuts TLDs at a fraction of what it would cost to defensively register the terms in all of Donuts TLDs.
To use the service brand owners must submit to BrandShelter as SMD file an exact match of their mark(s) - as validated by the TMCH - or a term that contains their exact match mark(s). That term is blocked from registration in all Donuts TLDs for an initial period of five years. A domain blocked by DPML is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain related functionality.
DPML is not designed to limit other trademark holders. A DPML block on a specific domain may be overridden at any time, and the domain registered by any trademark owner with Sunrise rights to that domain. The party performing an override must have an exact match trademark for the domain and a valid signed marked data (SMD) file issued by the Trademark Clearinghouse (TMCH).
The most value will have blocks activated prior to the first launch since registered domains cannot be blocked afterwards. However, the DPML service is also available after the new gTLDs of Donuts have entered Sunrise Phase.
Donuts applied for the rights to operate 307 new, generic TLD - all open, dictionary terms. Donuts is planning to launch these new gTLD using basically the following periods: Sunrise, Early Access Program (7 day period with a descending one-time Early Access fee) and General Availability.