Protect your brands under the new generic top level domains
With the introduction of numerous new generic top level domains (TLDs) trademark owners will face new challenges. Companies and individuals are able to protect their trademarks with the Trademark Clearinghouse (TMCH). The verification of trademark information by the TMCH will support trademark holder's rights' protection.
Functions of the trademark registration at TMCH
- Pre-condition for the participation in the Sunrise period of new gTLDs
- Sending of information about domain registrations that match a brand to trademark owners and domain registrants in the "trademark claims" phase
BrandShelter supports you in data-transmission
BrandShelter customers can transmit their data through our customer portal (https://secure.brandshelter.com). You can comfortably enter your data via an input mask and upload the required documents. For further information please send an e-mail to firstname.lastname@example.org.
Background to the Trademark Clearinghouse
The brand validation by TMCH provides two functions: the enabling of the participation in the Sunrise periods and the use of the Trademark Claims Service.
Registries for TLDs with open domain registration will give brand owners the opportunity to register their trademarks and brands after consideration by the TMCH in a Sunrise period of at least 30 days.
The Trademark Claims Service means that during the minimum 90-day Trademark Claims Period, information will be sent to the registrant and trademark owner when an attempt is made to register a domain, which is included in the TMCH database as a validated trademark/brand.
The validation of the brands with the entering of the data by the brand owners is available since March 26. The Deloitte Enterprise Risk Services is responsible for the verification; for the administration of the database ICANN works together with IBM.
The BrandShelter team would like to inform you about the best strategies for brand protection under the new top level domains.