Domain registrations are an important component of a brand protection strategy. In order to prevent abusive registrations, phishing, malware and other threats, some companies follow a strategy of registering their brands under all available TLDs. Others go so far as registering specific domains including homoglyph and typo variants. However, this approach is costly, and most brand owners opt for a more practical approach.

The aim of a well thought-out intellectual property protection strategy is to minimise the brand reputational risks and to protect intellectual property online. In terms of domain management, this should encompass defensive measures such as domain blocking of potentially malicious domains which is offered by a large number of registries.

With Domain Blocking, a string, label or keyword that contains a brand name or trademarked term in any form can be blocked by the domain registry and thus cannot be registered for any purpose.

Typical domain blocking services block multiple domain extensions and subdomains with a single block. A number of providers also offer extended services which provide blocks over multiple string variants including common typos and mixed script or homoglyph registrations.

Your online brand label is the part for your domain name that contains your brand name. For example, in www.brandshelter.com, the second-level domain (SLD) “brandshelter” is the brand label.

GlobalBlock is a critical new domain blocking tool to help manage reputation and reduce the financial and operational burden of managing your brand’s domain name portfolios.  

It effectively blocks all available names that match your brand so no one else can purchase them, and is designed to offer unprecedented protection to safeguard your brand’s digital identity and provide peace of mind.

GlobalBlock’s services will help you: 

• Immobilize scammers and bad actors 
• Save time on endless defensive domain registrations 
• Avoid the costs of litigation, domain acquisition and brand monitoring 
• Gain protection against human error and lost domains 
• Protect your brand from the reputational, commercial and technical costs of online fraud 

In addition to the services mentioned above, the advanced GlobalBlock+ service automatically blocks ‘look-alike’ variations often used in phishing attacks and other abuse activities. The blocking of all main labels and of homoglyph confusable characters is included in this service for even greater protection.

A list of all participating TLDs will be available on the GlobalBlock website soon.

Please find linked here a unique calculator tool to generate the labels protected by the service on the GlobalBlock website.

No, only domain names currently available will be blocked by GlobalBlock. GlobalBlock will place a priority auto-catch on domain names not available at the time the block is placed.

The product is available in 1, 2 or 3 year periods. In terms of renewal periods, GlobalBlock’s renewals mirror the registration periods with 1, 2 or 3 year periods available.

GlobalBlock is a step up in protecting your brand online, designed to work with the BrandShelter services you’re already using. It’s like adding an extra layer of armor to guard against anyone misusing your brand across almost 600 types of web addresses worldwide. What makes GlobalBlock special is not just how it keeps your online presence safe from common threats like domain squatting and phishing but also how it provides expert advice tailored to help your business grow safely and stay protected. It fits right in with what you already have from us, boosting your brand’s security without any extra hassle.

With GlobalBlock, boosting your brand’s online safety is straightforward and smart.