In 2026, a rare opportunity opens to claim your space on the internet – your brand’s name, as its domain extension. A powerful device that cannot be imitated, is easy to find, and made to stand out.
Now's the time to prepare for a DotBrand application – like .yourbrand – as a new Top Level Domain (nTLD).
A DotBrand TLD is your own slice of the internet. It reinforces your brand’s identity, makes you easier to find, and gives you control over how and where your brand shows up online. The result? Stronger recognition, greater trust, and a clearer path to conversion.
So, if it’s important to you, now’s the time to own it.
Our support
From submitting and amending your application, to shaping strategy and securing stakeholder buy-in, BrandShelter helps you do more than just apply:
BrandShelter is backed by one of the world’s leading nTLD registry providers – partner with decades of experience.
The next ICANN application window is fast approaching – and it won’t open again for years.
Register your interest to stay informed. We’ll help you assess the opportunity, understand the process, and make a business case.
The next ICANN application window is fast approaching – and it won’t open again for years.
Register your interest to stay informed. We’ll help you assess the opportunity, understand the process, and make a business case.
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