Domain Broker Service

Domains are registered according to the “First come, first served” principle. If someone else has already registered your preferred domain, it cannot be registered until it expires or is deleted.

If you cannot find a suitable alternative, you can monitor your preferred domain, wait until it expires and hope that it will not be renewed. If you have a right to this domain for trademark protection reasons, you can file a complaint to resolve the issue in court, if you believe that the domain name is being used in bad faith. If you do not have a right to the domain and do not want to wait until it eventually expires, you can try to buy your preferred domain from the current owner.

To do this, you can contact the domain owner directly or you can engage a brokerage agent such as our expert team to initiate an anonymous purchase.

With our domain broker service, we can help you get the perfect domain name at the best possible price and safely transfer the domain with any registrar in accordance with ICANN rules.

An already registered domain that is offered for sale online can be purchased directly via the “buy now” function. Our experts will be happy to give you an estimate on if the asking price is realistic.

If a registered domain is not for sale, you can contact the owner of the domain with a purchase offer on your own or you can ask our expert team to take care of the transaction. We will give you an assessment of the feasibility and potential success of an acquisition and will conduct anonymous interviews and negotiations to ensure that you receive the best price for your new domain.

An anonymous domain purchase allows you to not be involved in the purchase of the domain, usually for privacy and brand protection reasons. If a well-known brand shows interest in a domain name, the domain seller knows to set the price high. With anonymous purchasing, contacting, negotiating and closing the deal goes through an intermediary. As the negotiations only go through the domain name broker, the purchaser is not known to the seller and there is no reason to demand an unrealistically high price.

As brands evolve and expand their digital presence, they often need to acquire domain names registered by third parties to support new brands, marketing campaigns or product initiatives.

This is a complex area where anonymity and expertise is required to keep transaction prices realistic. Often, brand owners don’t know where to start and therefore avoid acquisition altogether, which can be detrimental for their domain portfolio. In addition, the process of negotiating, acquiring, transferring and closing can be time-consuming and can benefit from expert advice.

Agents (sometimes known as Domain Brokers) help brand owners to understand domain name acquisition options with their expert knowledge of the domain marketplace and to help them make an informed decision. They keep brand owners informed with transparent communication through appraisals and the negotiation process. Overall, a domain brokerage service is a secure, low-risk transfer of domains and fees.

Once the owner of the requested domain has been determined, it must be evaluated whether the domain is for sale and, if so, at what price. If a purchase price can be agreed, the domain will be transferred to the new owner or agent after the purchase. If using an agent service, the domain will be assigned to the new owner afterwards. Similar to the real estate world, it is common practice in the domain brokerage world to utilize an escrow service when finalizing transactions to ensure the funds and assets of all parties involved are being kept secure and safe.

The costs for the acquisition of a domain vary from case to case.

However, they consist of the following components:

• Price of the domain
• Commission
• Transaction fees for third parties
• Fees for domain transfer
• Fees for change of ownership
• Escrow costs

For company brand names or product brands at the beginning of their lifecycle, it’s a great way to secure the digital assets they need to do business in digital channels – without compromise.

Brands that are re-branding or launching new brands can set their business up optimally for the future by acquiring the right domains.

Once the transaction is complete, the agent will initiate a domain name transfer to your BrandShelter account. In any case, BrandShelter will keep the name for 60 days to avoid speculation from cybersquatters. During this period, the domain name cannot be used.

However, if desired, you can ask us to change the owner immediately to use the domain name as soon as possible.