David Goldstein - .health Launches As a Home For Health and Wellness Online


    Health online has a home. The .health new gTLD will kick-off a 2 month Sunrise period on 8 May. The new gTLD is aiming to provide a home for the health and wellness industries online, providing a place for health brands, organisations and individuals providing high-quality health products, services and information.

    The team behind .health is the same team that relaunched .co, the Colombian ccTLD, in 2010 as a “generic” top level domain. dotHealth’s CEO, Jose Ignacio Rasco, is eager to improve the health industry by advancing the online health and wellness experience.

    “We are designing .health to be the new industry standard for websites in health and wellness. At dotHealth, we are committed to providing value to the health industry by meeting a need that has long existed for health information online,” said Rasco.

    dotHealth is taking steps to ensure the .health domain landscape is backed by reliable technology and policies to provide credible and focused content. .health registrants will be subject to stringent terms and policies that ensure the integrity of the extension and deter misuse. These terms and policies are being developed with the assistance of an advisory board of health and technology experts. In addition to these policies, dotHealth recognises the importance of security on health-related sites, therefore .health domains are backed by industry-leading technology and security protocols administered by Neustar, the largest provider of core registry and digital naming services.

    The launch schedule for .health is as follows:

    • 8 May to 7 July – Sunrise – Trademark holders will have first access to register .health domains aligned with their trademark.
    • 20 July to 30 Nov – Industry Access – Qualified health industry entities may register .health domains through a token system administered by dotHealth.
    • 5 Dec – General Availability – Registration will open to the public while continuing to be backed by terms and policies that will safeguard the credibility of the space.