The new, more secure TLD of the Google Registry is the namespace for action generation or online creation flows. Once resolved, the user should be able to "create" something without any further navigation. Examples from Google: docs.new and slides.new which resolve to a new document creation page.
Sunrise: Until January 14, 2020 (15:59 UTC). For trademark holders with a valid signed mark data (SMD) file. First-come, first-served.
Limited Registration Period (LRP): From January 14 until July 15, 2010.
General Availability (GA): As of July 21, 2020. First-come, first-served.