RESOURCES
Frequently asked questions
The protection of geographical indications of origin is provided for in the trademark law in accordance with EU law.
Section Heading
What is the meaning of Brand Protection?
Online brand protection is the safeguarding of your business’s intellectual property online against scammers, counterfeiters, cybercriminals and other threats and infringements. It preserves key elements of your brand’s value: customer trust, loyalty, and the reputation on which they depend by assisting in the elimination of confusing and potentially fraudulent use of your brand online.
In short, brand protection prevents brand abuse.
Having a strong online brand can drive traffic to your websites, build consumer trust, and generate significant revenues. Therefore, as a business, you need a strong brand protection strategy.
Conversely, if you as a brand owner are not aware of what is happening in the online environment, significant damage to your brand reputation and revenues can happen rapidly and invisibly.
Cyber criminals actively target your brand to divert traffic and revenues away from your brand, selling counterfeit products, perpetrating phishing, cybersquatting and other online fraudulent activities. They steal your revenues, destroy your brand’s reputation and drive up your support costs.
Competitors also target your brand name online, on social media, in online ads and on review sites in order to steal your customers. While this is often not illegal, there is a fine line between healthy competition and false claims, brand denigration and illegal actions, which often go unpunished online.
What is the meaning of Brand Protection?
Online brand protection is the safeguarding of your business’s intellectual property online against scammers, counterfeiters, cybercriminals and other threats and infringements. It preserves key elements of your brand’s value: customer trust, loyalty, and the reputation on which they depend by assisting in the elimination of confusing and potentially fraudulent use of your brand online.
In short, brand protection prevents brand abuse.
Having a strong online brand can drive traffic to your websites, build consumer trust, and generate significant revenues. Therefore, as a business, you need a strong brand protection strategy.
Conversely, if you as a brand owner are not aware of what is happening in the online environment, significant damage to your brand reputation and revenues can happen rapidly and invisibly.
Cyber criminals actively target your brand to divert traffic and revenues away from your brand, selling counterfeit products, perpetrating phishing, cybersquatting and other online fraudulent activities. They steal your revenues, destroy your brand’s reputation and drive up your support costs.
Competitors also target your brand name online, on social media, in online ads and on review sites in order to steal your customers. While this is often not illegal, there is a fine line between healthy competition and false claims, brand denigration and illegal actions, which often go unpunished online.
What is the meaning of Brand Protection?
Online brand protection is the safeguarding of your business’s intellectual property online against scammers, counterfeiters, cybercriminals and other threats and infringements. It preserves key elements of your brand’s value: customer trust, loyalty, and the reputation on which they depend by assisting in the elimination of confusing and potentially fraudulent use of your brand online.
In short, brand protection prevents brand abuse.
Having a strong online brand can drive traffic to your websites, build consumer trust, and generate significant revenues. Therefore, as a business, you need a strong brand protection strategy.
Conversely, if you as a brand owner are not aware of what is happening in the online environment, significant damage to your brand reputation and revenues can happen rapidly and invisibly.
Cyber criminals actively target your brand to divert traffic and revenues away from your brand, selling counterfeit products, perpetrating phishing, cybersquatting and other online fraudulent activities. They steal your revenues, destroy your brand’s reputation and drive up your support costs.
Competitors also target your brand name online, on social media, in online ads and on review sites in order to steal your customers. While this is often not illegal, there is a fine line between healthy competition and false claims, brand denigration and illegal actions, which often go unpunished online.
What is the meaning of Brand Protection?
Online brand protection is the safeguarding of your business’s intellectual property online against scammers, counterfeiters, cybercriminals and other threats and infringements. It preserves key elements of your brand’s value: customer trust, loyalty, and the reputation on which they depend by assisting in the elimination of confusing and potentially fraudulent use of your brand online.
In short, brand protection prevents brand abuse.
Having a strong online brand can drive traffic to your websites, build consumer trust, and generate significant revenues. Therefore, as a business, you need a strong brand protection strategy.
Conversely, if you as a brand owner are not aware of what is happening in the online environment, significant damage to your brand reputation and revenues can happen rapidly and invisibly.
Cyber criminals actively target your brand to divert traffic and revenues away from your brand, selling counterfeit products, perpetrating phishing, cybersquatting and other online fraudulent activities. They steal your revenues, destroy your brand’s reputation and drive up your support costs.
Competitors also target your brand name online, on social media, in online ads and on review sites in order to steal your customers. While this is often not illegal, there is a fine line between healthy competition and false claims, brand denigration and illegal actions, which often go unpunished online.
Protect your brand today.
Get in touch today to start your BrandShelter account