Introducing Our Meet the Team Series

Behind every successful project lies a team of dedicated individuals whose passion, expertise, and commitment drive innovation and excellence. Here at BrandShelter, we believe in the power of collaboration and the unique stories that shape our team members’ journeys.

This is why we want to introduce the amazing people behind everything that happens at BrandShelter: our Meet the Team series aims to shine a spotlight on the diverse talents, experiences, and personalities that make our team truly exceptional. Through this series, you’ll have the opportunity to get to know the faces behind the work, learn about their roles, passions, and aspirations, and discover what makes them tick.

For our very first instalment of Meet the Team, get ready to meet Lisa Cook, one of our exceptional Account Managers that look after your brands.

Get ready to meet the team like never before!

Hi, Lisa! Thank you so much for taking the time to introduce yourself to our lovely readers and customers. First of all, can you tell us a little about yourself?  

Of course! I’m Lisa Cook, a dynamic blend of professional drive and personal zest. By day, I’m a dedicated advocate for intellectual property rights, navigating the intricate world of trademarks and domains with fervour. But beyond the boardroom, I’m a proud parent to two energetic boys, Alfie and Freddie, and a loyal fur baby, Henry, our Chocolate Labrador. You’ll often find me hitting the gym at 5am, fuelled by my enthusiasm for fitness and the invigorating challenge it brings. Balancing family, fitness, and career, I thrive on the vibrant tapestry of life’s adventures. 

Thank you! We are so glad to have you on board. How long have you been with BrandShelter and what do you enjoy most about it?    

I’ve had the pleasure of being part of the BrandShelter family for almost 2 years now, and what I enjoy most about it is the dynamic environment and the endless opportunities for growth. Every day brings new challenges and exciting projects, and being surrounded by a team of talented individuals who share my passion for innovation makes the journey all the more rewarding. 

How did you get into the domain industry and what is your area of expertise? 

My journey into the domain industry started 16 years ago when I stumbled upon the fascinating intersection of technology, branding, and intellectual property. Since then, I’ve immersed myself in various aspects of domain management, specialising in Domain Strategy by managing and optimising domain portfolio’s ensuring they align with broader business goals and objectives for my clients. 

What is one trend or development in the domain industry that excites you the most right now and why? 

One trend in the domain industry that excites me the most right now is the emergence of blockchain-based domains. These decentralised alternatives offer unprecedented levels of security, ownership, and censorship resistance, paving the way for a more transparent and equitable digital landscape. 

What’s something that, in your opinion, sets BrandShelter apart from other industry players? 

I would say that what sets BrandShelter apart from other industry players is our unwavering commitment to client satisfaction and our holistic approach to brand protection. From proactive monitoring and enforcement strategies to personalised consulting services, we go above and beyond to safeguard our clients’ digital assets and reputation. 

What do you think is the biggest challenge for businesses with an online appearance today and how does BrandShelter help overcome this? 

The biggest challenge for businesses with an online presence today is definitely navigating the ever-evolving landscape of cyber threats and brand abuse. At BrandShelter, we help overcome this challenge by offering comprehensive brand protection solutions tailored to each client’s unique needs, ensuring their online presence remains secure and resilient. 

What advice would you give to someone wanting to start their journey with an online brand protection service? 

My advice to someone wanting to start working with an online brand protection service is to prioritise education and proactive measures. Stay informed about the latest threats and technologies and invest in robust monitoring and enforcement strategies to safeguard your brand from potential risks. 

What is currently your favourite TLD and why? 

My current favourite TLD undoubtedly has to be .MUSIC! With my eldest son deeply involved in the music industry, this extension holds a special place in my heart. Its resonance with the vibrant world of music not only appeals to me personally but also aligns perfectly with my professional interests. Choosing .MUSIC for a domain is not just about online presence; it’s a testament to our family’s passion and connection to the music community. 

What are one to two key traits or skills that you believe are essential to succeed as a business online? 

Two key traits or skills that are essential to succeed as a business online are adaptability and resilience. In today’s fast-paced digital landscape, being able to pivot quickly in response to changing market conditions and setbacks is crucial for long-term success. 

Can you share one interesting fact about yourself that people may not know? 

Sure! Here’s a tasty twist about me: I’m not just a fan of good food; I’m all about the natural, non-chemical delights that not only tantalise the taste buds but also nourish the body and soul. In our kitchen, my fiancé takes the lead as the culinary maestro, whipping up delectable dishes with skill and creativity. As his trusty sous chef, I’m right by his side, assisting with prep work, tasting, and adding my own touch to our gastronomic adventures. Together, we make a dynamic duo, turning every meal into a delightful symphony of flavours and a testament to our shared love for healthy, homemade goodness! 

Lisa, thank you so much for taking the time to answer our questions. Our last one – where can people find you if they want to find you and follow your journey? 

You can find my professional profile here on LinkedIn. Connect with me there to stay updated on my latest projects and professional endeavours! 

If you want to get in touch with Lisa, reach out directly on LinkedIn or contact us.

Thank you for reading and meeting our team!

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