AdultBlock: Protect your IP

AdultBlock is a defensive domain blocking product managed by MMX that restricts the registration of domain names containing trademark names by unauthorized third parties in four TLDs.

  • Protects your brand from registrations from fraudsters and those looking to profit from your IP.
  • Avoids revenue and reputation damage that could be caused by associating your brand with negative sentiment registrations.
  • Covers the registration of premium domains, homographs and IDNs, often used by cybersquatters.

Get the best protection from the AdultBlock service

Back in 2011, ICM Registry launched the .xxx Sunrise B program, a service to help trademark owners protecting their brands against registrations relating to the adult entertainment industry. The registry launches .sex, .adult and .porn in 2015.

Today, the four TLDs are available as a single block through MMX, with the standard AdultBlock and the AdultBlock+ service which offers the benefit of Unicode variant blocking and unlimited labels that are part of the Trademark Clearinghouse Signed Mark Data (SMD) file.

By blocking a string or label, it cannot be registered by any unauthorized persons in the four TLDs and therefore cannot be used for nefarious purposes. In order to protect trademarks with the AdultBlock or AdultBlock+ service, trademark owners must have a valid Signed Mark Data (SMD) file provided by the Trademark Clearinghouse (TMCH) or upgrade their existing Sunrise B .xxx registration. Sunrise B participants have the possibility to obtain additional features by providing their original trademark data.

AdultBlock vs. AdultBlock+

The AdultBlock+ service is an enhanced, feature-rich version of the AdultBlock service and therefore offers the blocking of all variants similar to the protected term.

AdultBlock and AdultBlock+ by comparison

FeaturesAdultBlockAdultBlock+
Block the label across all 4 TLDsYesYes
Premium domain name blockingYesYes
Blocking of domains when they become availableYesYes
Variant labels in SMD file and Sunrise BNoYes
Unicode variant blocking - homographs & IDNs for each labelNoYes
Labels Covered1Unlimited
Registration Periods1, 3, 5 and 10 years1, 3, 5 and 10 years

What happens to already registered domain names?

If someone has already registered a string in .xxx, .sex, .adult and .porn the string can only be blocked once the domain name is deleted or expires. It is not possible to block in less than the four TLDs.

If the domain becomes available again after the redemption period has expired, the domain name will be blocked for the remaining duration of the AdultBlock service (between 1 and 10 years).