AdultBlock: Protect your IP

AdultBlock is a defensive domain blocking product that restricts the registration of domain names containing trademark names by unauthorized third parties in four Top Level Domains.

  • Extended brand protection against all adult TLDS: .sex, .adult, .porn, and .xxx.
  • Protect your brand against registrations from fraudsters and those looking to profit from your invaluable IP.
  • Avoid revenue and reputation damage that could be caused by associating your brand with negative sentiment registrations.

Sunrise B Blocks expire in 2021: Protection under .xxx ends

On December 1, 2021, all Sunrise B blocks which protect brands under the .xxx TLD since 2011 will expire. This will expose those brand owners to the risk of domain abuse. But this revolutionary blocking approach has been extended so that AdultBlock/AdultBlock+ service is now blocking brand names under .sex, .adult, .porn, and .xxx.

Get the best protection from the AdultBlock service

Back in 2011, ICM Registry launched the .xxx Sunrise B program, a service to help trademark owners protect their brands against registrations that would associate them with the adult entertainment industry. The registry then launched.sex, .adult and .porn TLDs in 2015.

By blocking a string or label, it cannot be registered by any unauthorized persons in the four TLDs and therefore cannot be used for nefarious purposes. The service blocks the registration of terms that are registered or unregistered brands, names of celebrities, companies, and organizations, including terms that have been blocked previously in the .xxx Sunrise B phase.

Benefit from AdultBlock service:

  • Protect your brand from reputation damage, cybersquatting, phishing and malicious code.
  • Block all labels and variants.
  • Save your brands’ intellectual property from 1 to 10 years.
  • Benefit from cost efficiency: A fraction of the cost of registering the names with no extra fees regardless of the number of variants. Plus, all Sunrise B participants can enroll without any additional verification steps or associated fees!

AdultBlock vs. AdultBlock+

Both services include the same powerful core features with AdultBlock+ advancing the scope of protection even further by offering extended coverage. The enhanced service provides brands with a powerful tool in combating threats both now and in the future.

AdultBlock and AdultBlock+ by comparison

FeaturesAdultBlockAdultBlock+
Block the label across all four TLDs (.xxx, .adult, .porn, and .sex)YesYes
Premium domain name blockingYesYes
Automatic inclusion of newly available namesYesYes
Blocking of the variant labels in SMD File / trademarkNoYes
Unicode / typo variant blocking & IDNsNoYes
Labels covered1Unlimited
Registration Periods1, 3, 5 and 10 years1, 3, 5 and 10 years

What happens to already registered domain names?

If someone has already registered a string in .xxx, .sex, .adult, and .porn the string can only be blocked once the domain name is deleted or has expired.

If the domain becomes available again after the redemption period has expired, the domain name will be blocked for the remaining duration of the AdultBlock service ranging anywhere between 1 and 10 years.