.sport domain names are now available to sporting organisations, sports media and athletes around the world, giving them the opportunity to get a domain that reflects their who they are, and stand out in a crowded field online.
The backers of .sport, the Swiss-based Global Association of International Sports Federations (GAISF), has a mission for the new gTLD to create a recognised digital symbol devoted to sport, which makes organisations highly visible, provides a clear indication of authenticity, and infers complete trust to its users.
A restricted general availability launched in early December 2018, and in January 2019 sports organisations outside the GAISF and Olympic families have been able to apply for .sport domains. This means .sport domains are open to all applicants that play an active role in sport. GAISF retains the full control of application acceptance, based on stringent criteria set out to ensure that each stakeholder is a legitimate and credible candidate for their chosen domain.
Today there are over 8,000 domain names that have been registered to a wide range of registrants. One of the biggest is world football’s governing body, FIFA, who acquired a .sport domain name portfolio.
Another significant registrant was the Lausanne 2020 Youth Olympic Winter Games. Lausanne2020.sport is now the home for all the latest news, videos and information about the upcoming Games, which will take place from 9 to 22 January 2020.
Others to have registered .sport domains include the International Table Tennis Federation (ITTF), International Equestrian Federation (FEI), Federation of International Lacrosse (FILx), World Association of Kickboxing Organisation (WAKO) and the International Federation of American Football (IFAF).